It smells nice and our suits feel soft instead of the stiffness resulting from a basic wash& rinse with regular soap but why not divulge the ingredients and why charge so much for such a small amount? Suspicious...Probably will not buy again as I do not want to encourage this type of practice. Transparency is honesty. What are they hiding?I'm in chlorinated water anywhere from 4-6x a wk and could use a larger than 12oz.This arrived today, loose in a box and it was leaking from the cap. However, it's a great swim suit wash. You don't have to use much of it so it lasts a long time.I don't know if this wash extends the life of my swim suit, but it does remove the chlorine smell. I soak my swimsuit for at least five minutes as directed with 3 teaspoons of this wash in a small container of water. I also soak my swim cap, ear plugs and Finis Duo music player. My swim suit doesn't smell like chlorine after the soad. I don't know if it benefits my other items, but figured it couldn't hurt.It works!Fashion care is easy to use- just a scant capful in a bucket of cool water with a bit of initial hand agitation. I let my suit sit for 5-10 minutes, agiiate a little more, and then rinse out, squeeze, excess water out and hang dry. I swim 5 days a week and my suits have kept their color and shape. This product has been a real money saver. I was going through 4-5 chlorine resistant suits a year. I have been using the same 2 for over 6 months and they look brand new. This is by far better than more expensive products on the market!! Totally recommended!!I'm a person who often will look to a review before deciding on a purchase. That is why I feel the need to share my experience with you. A person posted a negative review about this product causing color loss in a swimsuit. I am not finding that to be true, yet I almost didn't purchase due to that review. This suit is brightly colored and brand new. This is the first time worn and washed. I let it soak while I showered. Absolutely no color has been lost. I'm also very sensitive to artificial scents and this product does not bother me. I've "lost" many a suit to hotel and resort chlorine pools....this might be a game changer!For my swimming suits , I use it every otherDay!So this product smells great. BUT-I’ve coincidentally had two swimsuits completely fad since using this product.I normally wash all the suits in cold water with no soap. But decided to try this product to prolong the life of our suits and remove the chlorine smell. I’ve followed the directions, and used less then it called for. But I’ve noticed my suits are super faded (outside only) and the Color is streaked.The only thing I had ever done differently is use this soap. Pretty bummed.I have been using this product for many years and I am in the aquatic industry so being in my suits 6 days/week. My suits are investment pieces for my job and I take care of them by using this product to gently wash them which preserves them. I can honestly say that I have 8 year old suits that are in excellent condition because I wash them with Splash.I pass this information onto my clients as well.. just wish this product was easier to find and purchase.Love the soap, but, packaging could have been better. All lids were loose, and one bottle had the seal open as well, with the soap leaking out into the box they were packed in.At the cost of things now a days, you want to receive all of the product you have ordered!I use this product on all my polyester swimsuits to remove chlorine. Like the way it works. My swimsuits are 4 years old and still are in good shape. Advertising on Amazon indicates it a pack which generally refers to more than one bottle but in fact it is only one bottle deceptive advertising.disappointed as I was hoping that I didn't need to soak at least 5 minutes and rinse as I know there are other products on the market that can do the same job. However I have bought the 3 pack so I will use them and then look for a different product that works that way.