Let me just say that based on reviews elsewhere, that my first try with Every Man Jack had me sold. I bought a 16 ouncer at Target (eew! They don't like vets).When I ran out, I bought this big boy (33.8 Oz) here on Amazon.Why do I like it so much?Well, they don't use sodium laureth sulfate which can irritate many skin types and it's not natural. As I got older I found my old soap was really making my skin itch.Every Man Jack does not use Sodium Laureth sulfate. While a few of the under educated reviews scream it has sulfate in it, it's a natural sulfate which comes from the coconut.Face it folks, lather is not critical for killing germs and removing dirt. We've just been marketed to think it is critically necessary. If you find a soap without a sulfate in it, then you have no lather. Sulfates upset the pH level in water which is why it's important to your sensitive skin to avoid the harsher unnatural sodium based sulfates. But enough of that.Everyman jack will not give you squeaky skin that we all hate when body parts rub together after a shower. You're left with a nice silky feeling without feeling oily. It feels more natural.Aroma..... Here's what I enjoy. The Cedarwood in no way reminds me of cedar. It reminds me of something like Draco Nior. I prefer Polo myself, but in the shower it's nice actually. I don't know about you but I don't like conflicting aromas. Why would you want the scent of a soap to follow you when yer gonna put on a different cologne or perfume. For that matter why put on a scented deodorant when it would clash with another product? Why use an aftershave that conflicts with your cologne?What I like is that Every Man Jack aroma doesn't follow you. You don't smell like this after your shower. My wife says I smell neutral, ready to go all natural or put on a cologne. (come On kiddies, Axe body spray and Brute cologne? Yer telling people how conflicted you really are.I'm sold on Every Man Jack.